Hominid evolution Essay Example | Topics and Well Written Essays - 750 words

Hominid evolution - Essay Example This is not the earliest of human life, though. Fossils prove that human-like creatures have lived on the planet for millions of years. Thus the species that modern humans belong to has, in one form or another, been on earth for a very long time. One of the most important questions to be answered, then, is why it is only modern humans that have managed to survive on earth. Why did other examples die out, and why did only humans such as those living today thrive and dominate all the species on earth? In the case of the Neanderthals, particularly, it is not simple to explain why they became extinct. For 200 000 years they dominated among species on the European continent. Only 28 000 years ago the last populations of the Neanderthals died out in Gibraltar, the last settlement science has evidence of (Wong 2009: 134). Only modern-form humans then continued to exist on earth. Theories to explain this change in the population of earth range from climate change as the cause for this dying out, to theories of conquest of the Neanderthals by the moderns. Climate change may certainly have caused the Neanderthals to have to adapt continually to changing weather patterns and ecologies. This adaptation would have had to affect their hunting methods, their sources of shelter, and their sources of food. Wong (2009: 135) proposes that the climate change experienced in Europe during the time of the Neanderthals was not gradual over a long period of time. From about 65 000 years ago to about 25 000 years ago, the climate changed completely in continental Europe. The period began with mild and temperate conditions across the continent, and ended with Europe experiencing extreme cold, snow and ice year-round. Evidence shows that this did not happen gradually: it did not just get progressively colder over 40 000 years. Instead, the weather patterns and thus the environment would change completely in relatively short periods of time in one place. Plant and animal life could be comp letely replaced by new ecology within one Neanderthal’s lifetime, in one area. Therefore the Neanderthals would have to change their lifestyles completely in order to survive: hunting methods; where they lived; the kind of shelter they needed and their food sources. Everything may very well have changed completely without warning. Hence the populations of Neanderthals would reduce, and not have time to recover before the next major climate change. Eventually over generations this may have led to populations too small to sustain themselves in particular areas (Finlayson in Wong 2009: 135). It may additionally be that the migration of modern hominids into Europe and the near-East placed more pressure on available food resources. The Neanderthals, struggling to adapt to rapidly changing ecologies around them would have had further to compete for their traditional food sources with the newcomers. The movement of homo sapiens out of its African origin and gradually across the plan et would certainly have had, then, some effect on the extinction of the Neanderthals. Living in Africa, modern hominids were taller and lighter than the Neanderthals. They needed less food to survive and function than the Neanderthals; they were hence adaptable; they used more sophisticated tools and hunting weaponry (Gugliotta 2008: 139). What explains their

The Role of New Media Technologies in the Promotion Research Proposal

The Role of New Media Technologies in the Promotion - Research Proposal Example It is the evolutionary break between the world before the internet and the world that has emerged since its proliferation. The way in which humans now communicate has had an elementary shift. Communication is accomplished through writing, verbalizing or through interpretation of imagery. Communication is codified with signals that indicate the context for the content. The impersonal nature of internet communication has been compensated for by the development of social languages that are in many ways kinder and friendlier than in previous forms of more formal communication. Therefore, the nature of how emotion is indicated in written language has become symbolized through pictorials, shortened references such as lol, meaning laugh out loud, and the use of capital letters or small letters. Furthermore, because of the heavy use of advertising, the way in which movement of digital imagery and impact of color usage has been defined has changed elements of the way in which humans respond t o what they see (Lievrouw and Livingstone 2006, p. 37).  It is the evolutionary break between the world before the internet and the world that has emerged since its proliferation. The way in which humans now communicate has had an elementary shift. Communication is accomplished through writing, verbalizing or through interpretation of imagery. Communication is codified with signals that indicate the context for the content. The impersonal nature of internet communication has been compensated for by the development of social languages that are in many ways kinder and friendlier than in previous forms of more formal communication. Therefore, the nature of how emotion is indicated in written language has become symbolized through pictorials, shortened references such as lol, meaning laugh out loud, and the use of capital letters or small letters. Furthermore, because of the heavy use of advertising, the way in which movement of digital imagery and impact of color usage has been defin ed has changed elements of the way in which humans respond to what they see (Lievrouw and Livingstone 2006, p. 37).   The use of a window display is the first step of VM (visual marketing). In creating a window that has an allure to the shopper, the shop is creating a marketing dialogue with the potential buyer. The window, through the use of the media of interior design, art, and visual communication, sustains a communication with the consumer in providing information about seasonal changes and the point of view of the collection within the store. The use of strategic communication addresses the brand of the store while the tactical communication is defined by the changes of seasons as interpreted by the collection and the promotions that are time specific (Bhalla, Swati, and Anuraag 2010, p. 145). Through the use of a well-designed window, a shop can help a shopper understand what to expect once inside the door as well as attract them into the outlet.